Communications Strategy
and Public Relations
For some, communications is a tactic: Create message. Hit send. Reach target. Repeat.
We view PR and communications strategy differently. To us, it’s a strategic tool to help an organization achieve its goal. We start with a single question:
what do we want to achieve? From there, we develop an insights-based strategy to achieve the goal.
We use a number of tools as part of our communications efforts. Here is a breakdown
of our approach: